The Influence of Emotions: From Passion to Discontent

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Emotions wield immense influence over the content of online reviews, shaping the tone, language, and overall sentiment expressed by reviewers. Positive experiences evoke feelings of joy, satisfaction, and enthusiasm, resulting in glowing recommendations and effusive praise. Conversely, negative experiences elicit emotions of disappointment, frustration, and anger, fueling scathing critiques and vehement warnings. Understanding the role of emotions in online review writing allows us to decipher the underlying motivations and biases of reviewers.

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